My professional services
Whatever it takes for you to grow online, we have the strategies and cutting edge technologies to make it happen. And we combine these with the expertise and passion of our global banking team. This is what being your strategic partner means.
Here’s what we can do for you…
Strategy & Systems
Transform your approach to growth through methodical systems that create compounding returns over time. I design strategic frameworks that identify and optimize the core levers truly moving your business forward. My methodology isn't about isolated "growth hacks" but building interconnected systems that scale predictably with your business. By implementing these frameworks, you'll shift from tactical execution to strategic direction, creating sustainable growth advantages over competitors still chasing the latest trends.
Growth Model Development
Build custom growth models that identify exactly which metrics drive your business forward. I create frameworks that map your critical acquisition, activation, retention, and monetization levers, revealing where to focus for maximum impact. These models translate complex business dynamics into clear dashboards and decision tools, aligning your team around metrics that actually matter, not just what's easy to measure.
North Star Definition
Align your entire organization with a precisely calibrated North Star Metric that drives sustainable growth. I facilitate workshops to identify the one metric that best indicates value delivery to customers and predicts business success. My approach includes user journey mapping, correlation analysis between engagement metrics and retention, and implementation of tracking dashboards that maintain focus on this key metric. By establishing this clear directional compass, your teams make faster, more aligned decisions that compound into significant competitive advantages.
Opportunity Sizing
Eliminate wasted resources by quantifying the potential impact of growth initiatives before investing. I apply ICE scoring frameworks (Impact, Confidence, Ease) and market sizing techniques to evaluate and rank opportunities based on projected outcomes. My methodology includes market analysis, conversion funnel modeling, and sensitivity testing to determine which levers will generate the greatest returns. This systematic approach typically identifies 3-5 high-leverage initiatives worth pursuing while screening out dozens of lower-impact options that would drain resources without delivering proportional results.
Growth & Experimentation
Replace opinion-based decision making with systematic experimentation that uncovers genuine growth opportunities. I implement structured testing programs across your acquisition, activation, and retention funnels to discover what actually works for your specific business. My experimentation methodology includes hypothesis development, sample size calculation, test design, implementation, and statistical analysis. This disciplined approach typically identifies 2-3x more effective growth levers than gut-based decisions while eliminating wasted resources on underperforming initiatives.
Experimentation Frameworks
Accelerate your growth trajectory through structured testing systems that rapidly validate or invalidate growth hypotheses. I design and implement experimentation programs including A/B testing protocols, controlled rollouts, and multivariate testing across user touchpoints. My framework includes test prioritization matrices, sample size calculators, statistical significance thresholds, and documentation templates that create institutional knowledge. This systematic approach typically increases the velocity of validated learnings 4-5x compared to ad-hoc testing while substantially reducing false positives that lead to misguided investments.
Channel Strategy
Develop sophisticated acquisition strategies based on rigorous analysis of channel economics and market dynamics. I conduct comprehensive channel assessments including CAC calculation, payback period analysis, audience overlap measurement, and saturation evaluation. My methodology identifies underutilized channels with growth potential while optimizing or sunsetting diminishing channels. This data-driven approach creates diversified acquisition portfolios that maintain consistent performance even as individual channels evolve, protecting your growth from platform algorithm changes and rising competition.
Retention Optimization
Capture the highest-leverage growth opportunity available to most businesses: extending customer lifetime value through systematic retention improvements. I implement cohort analysis frameworks, user segmentation models, and engagement scoring systems that identify exactly where and why customers disengage. My approach includes developing targeted reactivation campaigns, loyalty program structures, and product adoption sequences that transform one-time purchasers into long-term customers. These interventions typically increase retention rates 15-40% within two quarters, delivering substantial revenue growth from customers you've already acquired.
Performance & Acquisition
Establish acquisition systems engineered for sustainable unit economics, not just top-line growth. I build multi-channel performance marketing frameworks that optimize for customer lifetime value and acquisition costs across your entire marketing portfolio. My approach includes campaign architecture design, audience targeting strategy, creative development guidance, and continuous optimization loops based on performance data. This creates resilient acquisition systems that maintain profitability even as channels mature and competition increases.
Paid Media Optimization
Transform your paid channels from unpredictable cost centers to reliable growth engines. I build and optimize cross-platform campaigns across Google, Meta, LinkedIn and emerging platforms with sophisticated audience targeting and creative testing frameworks. My systematic approach includes campaign architecture design, bidding strategy optimization, and incremental lift measurement to continuously improve ROAS. For clients with existing campaigns, I conduct comprehensive audits to identify immediate opportunities for efficiency gains.
SEO
Outrank, outflank, and outsmart your competitors with systematic organic search strategies. My SEO approach connects technical excellence, content optimization, and authority building to deliver transformational results. Through comprehensive technical audits, search intent mapping, and strategic content development, your organic visibility grows consistently month over month. By focusing on sustainable tactics rather than quick fixes, I create lasting organic traffic channels that reduce dependence on paid acquisition.
Conversion Rate Optimization
Extract more revenue from your existing traffic through systematic testing and optimization. I identify and eliminate conversion barriers by analyzing user behavior data, implementing heatmap tracking, and conducting user testing sessions. My CRO methodology includes developing testable hypotheses, creating A/B test variations, and analyzing results to continuously improve conversion rates. This structured approach typically yields 15-30% conversion improvements within 90 days, turning traffic you already have into customers you didn't capture before.
Attribution Modeling
Gain actual clarity on which marketing channels truly drive business results. I build multi-touch attribution systems that accurately track customer journeys across devices and touchpoints. My approach includes implementing tracking infrastructure, creating attribution models (first-touch, last-touch, linear, time-decay, and custom), and translating findings into actionable channel strategies. This provides the foundation for confident budget allocation based on true channel impact, not misleading simplified models that hide the real drivers of conversion.
Data & Insights
Translate complex data into clear growth opportunities through analytics frameworks designed for decision-making, not just reporting. I build data collection, analysis, and visualization systems that extract meaningful insights from your customer behavioral data. My methodology includes implementing proper tracking infrastructure, creating analysis models that identify causal relationships (not just correlations), and designing decision frameworks that connect metrics directly to actions. This transforms data from overwhelming noise into a strategic advantage that informs every growth decision.
Analytics Implementation
Establish proper measurement as the foundation for all growth decisions. I audit existing analytics setups, implement enhanced tracking across Google Analytics 4, data layers, and event tracking, and create custom dimensions and metrics that align with your specific business model. My technical implementation includes server-side tracking configuration, consent management integration, and cross-domain tracking setup. With these systems in place, you'll capture the exact user behaviors that predict conversion, retention, and lifetime value.
Tag Management & Web Analytics
Unlock the full potential of your digital properties through sophisticated implementation of tag management systems and web analytics frameworks. This technical expertise ensures accurate data collection, simplified marketing tag deployment, and enhanced site performance. By creating a robust measurement infrastructure, your business gains both granular insight into user behavior and the agility to adapt tracking as business needs evolve.
Growth Dashboards
Replace generic reports with actionable growth dashboards that drive decisions. I design and build custom dashboards in Google Data Studio, Tableau, or PowerBI that visualize your core metrics and highlight specific optimization opportunities. These dashboards include automated anomaly detection, cohort analysis views, and channel performance comparisons with statistical significance indicators. By connecting daily metrics to business outcomes, you'll identify trends early, communicate results clearly, and respond quickly to changing market conditions.
Customer Segmentation
Maximize marketing effectiveness through behavioral and value-based segmentation models that identify your most promising customer cohorts. This sophisticated approach reveals distinct groups based on usage patterns, lifetime value potential, and acquisition source. With these insights, marketing resources shift toward acquiring and retaining high-value segments, substantially improving overall unit economics.
Training & Implementation
Bridge the gap between strategy and execution through a hands-on approach that combines strategic guidance with practical implementation. This methodology ensures concepts translate into measurable results, avoiding the common pitfall of strategies that look good on paper but fail in practice. By focusing on applied knowledge rather than theory, growth initiatives move from concepts to tangible outcomes.
Growth Workshops
Unlock your highest-impact growth opportunities through intensive half-day or full-day workshops. I facilitate structured sessions using Reforge-inspired frameworks to identify, evaluate, and prioritize growth initiatives based on potential impact and feasibility. Workshops include competitive analysis, customer journey mapping, and bottleneck identification exercises with clear output documents. Participants leave with prioritized opportunity backlogs, implementation roadmaps, and measurement plans ready for immediate execution.
Growth Audits
Uncover specific growth opportunities through comprehensive audits of your marketing and growth stack. I conduct systematic assessments across acquisition channels, conversion funnels, retention programs, and analytics implementation. Each audit identifies concrete gaps against industry benchmarks and delivers a prioritized recommendation document with exact implementation steps. Typically, these audits reveal 5-10 immediate optimizations for short-term wins alongside strategic initiatives for sustained growth.
Capability Building
Develop sustainable growth expertise within your organization through hands-on coaching that transfers both skills and mindsets. This collaborative approach builds lasting capabilities that continue delivering value long after the engagement ends. By focusing on principles rather than just tactics, team members gain the adaptability needed to navigate constantly changing growth landscapes.
Performance Marketing Fundamentals
Master the essential channels driving modern growth through structured training sessions covering paid search, social media, SEO, email marketing, and retention tactics. Unlike theoretical courses, these sessions emphasize practical application with real-time implementation guidance. Participants learn not just how channels work, but how to measure, optimize, and integrate them into a cohesive growth system.